Every time I see a product or service, I analyze how the business is marketing it. Most of the time because it’s small businesses its the same old routine. Its something that they see their competition doing or its the latest hottest thing that everyone is using on the web. It’s tired and I’m frustrated. I’m frustrated at seeing ineffective business practices or practices that actually hurt the business.
I come from a creative background. I’ve worked with many businesses on their print and web graphics and design. Websites in particular illuminated just how unprepared businesses are. Most business owners came to me expecting these marketing methods to be a cure-all. They expected overnight success. When I told them that websites and flyers are only platforms for you to speak your message, they are not the message in themselves, I could see their excitement disappear instantly… usually along with my paycheck.
I needed to teach business owners what to expect from my services, and guide them through their own businesses on how to prepare everything for those customers that would visit their site. What’s worse than zero customers visiting your website? Customers visiting and leaving instantly because of confusion, vagueness, or boredom. It’s a lost opportunity and a bad first impression.
So this is why I started this blog. I love the ambition of business. That glimmer in ones eye and the vision they see for themselves and their family. Properly developing products, mastering a marketing message, or harnessing the most powerful tools will be among the articles I plan to write. I want to prepare you for the next level. In that I also prepare myself. A quest for knowledge is never finished. We will be learning together.
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